「民无信不立」
“A people without trust cannot stand”
—— 论语民无信不立：人若无信，站不住——从个人到组织，信任是底层基础设施。可与言必信并读。信用透支后，再好的话术也立不住。今日：危机公关前，先问旧账是否早已透支信用。
Without trust, the people cannot stand—from person to institution, credibility is infrastructure. Pair with speech that must be trustworthy. Today: before crisis PR, ask whether old debts already overdrew trust.